As part of an ongoing business review that is targeting future growth opportunities in our field, Borum A/S is excited to inform about new roles in management at Borum.

New to the company is Mr. Jørn Christensen, who has taken the role as CEO per January 2, 2017. With more than 20 years’ experience within the business of machines for snow removal, Mr. Christensen has a proven track record for growing and developing a brand. 

Mr. Ib Neustrup Simonsen will from now on take the new role as Vice President/CSO of Sales, Marketing and Service, responsible for all Sales, Marketing and Service activities as per January 2, 2017. Mr. Simonsen will focus on continuing and strengthening the last 3 years strategies that has already delivered exceptional growth for Borum through more commercial presence and a broader product portfolio.

With this new step Borum will be able to intensify the global presence and at the same time ensure that the necessary internal conditions are present so that future growth can be handled to our customers’ full satisfaction.

We would like to wish you all a prosperous new year together with Borum.


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